Creating a Walmart seller account is a great way to take advantage of the huge Walmart audience that keeps growing by the day and sell your products on to potential customers ready to buy them.
However, getting approved to sell on Walmart can be a rigorous process that requires you to meet specific criteria.
We’ll walk you through the procedures for registering as a Walmart vendor and obtaining approval to start selling on the website.
The procedures highlighted will go through crucial topics including making an account and correctly completing the account creation form, after which we’ll offer advice on how to improve your chances of being accepted.
Understanding the Requirements for a Walmart Seller Account
To kickstart your Walmart seller application, you must meet certain eligibility criteria. must meet certain eligibility criteria. Your eligibility will be tested via specific documentation and information that you will be asked to provide during the registration process.
Below are Walmart seller account requirements.
US Business Information
When creating a Walmart seller account, you need to provide detailed and accurate information about your business.
Your business address, which must be a physical address, a phone number, and an email address. Note that your business address should be in the US as Walmart prioritizes the approval of US Walmart seller accounts.
Walmart requires a valid phone number and email address, which should be active and checked regularly as they will use this information to communicate with you regarding your seller account.
All the information you provide must be accurate and consistent to prevent any discrepancies or confusion in the approval process.
Additionally, Walmart may confirm the information you provide, so it’s critical to make sure all the info is correct and up-to-date.
In addition to having a registered business, Walmart requires that you have a tax ID number or a social security number. Your business tax number is also your EIN and it is fairly easy to get. You can apply for your EIN on the IRS website.
Your tax ID number helps Walmart identify your company for tax purposes and to guarantee compliance with state and federal tax rules.
Walmart also requires a W9 form to be submitted during the seller account creation process. The W9 is also fairly easy to get. You can simply generate the W9 form from the IRS website, fill it and submit it to Walmart. These documents must be in PDF format.
Valid Credit Card
A valid credit card is required to pay for any fees associated with selling on Walmart’s marketplace. These fees include referral fees and other associated Walmart seller fees.
Walmart also requires that you have a bank account that is linked to your seller account. This is where Walmart will deposit your sales proceeds and deduct any fees that you owe.
You would be required to give accurate and comprehensive information about the items you intend to sell when setting up your Walmart seller account.
Walmart requires sellers to provide information about the product category, and Universal Product Code (UPC).
The product category refers to the specific category in which your product falls, such as electronics, home, and garden, or clothing while the UPC is the unique barcode assigned to the product.
All of your products must have a GS1-certified UPC code for you to be able to list them on Walmart. So if you are a seller on Amazon and have taken GTIN exemptions before, that will not work on Walmart. They do not offer that option.
It is important to note here that you must have all rights to sell the products you list on Walmart. So ensure you are not selling anything that infringes on trademarks and patents or has an IP claim status.
How to Create a Walmart Seller Account
Although opening a Walmart seller account is a very simple process, there are a few steps you must take to make sure your account is configured properly and optimized for approval.
That being said, here is how to create a Walmart seller account:
Step 1: Create an account on the Walmart Marketplace website
The first step in creating a Walmart seller account is to go to marketplace.walmart.com. This is where you will start the account creation process. Once you’re on the page, click “Join Marketplace” in the top right corner.
Step 2: Provide your Basic Information
The next step in the Walmart seller account creation process is to enter your basic information, which includes your full name, email address, phone number, and registered business name.
Note that your company name must be your legal business name i.e. the name you registered and got a tax ID for. So if you have a brand name that is different from your legally registered business name, you might want to take note of this. Ideally, both should be the same.
Step 3: Verify your Email
When you enter your information, you will receive an email nearly instantly. You must open that email in order to verify your account.
You will be able to log into your account once your email has been verified.
Step 4: Provide your Business Information
Once you log into your account, you will be taken to your Walmart seller center dashboard that will show “Onboarding active”, indicating that you are still in the account creation/setup process.
At the top of the page, you’ll see the three steps you need to follow to fully set up your Walmart seller account. Click the “Get verified” button to start your business verification.
Once you do, you will be prompted to fill out important business information such as your business name, address, phone number, and website (if applicable). You will also need to select your business type and provide your Tax ID.
You will also be asked to provide your ‘Yearly Gross Merchandise Value (GMV)’ and your Highest selling category. GMV is basically the amount of revenue you typically make in a calendar year.
There are five GMV ranges; choose the one that best suits your situation. Also, choose your main selling category out of the 42 options given in the dropdown.
Lastly for the business verification, you will be asked to provide a display name on Walmart, which can be your brand name. It is what customers will see when they visit your storefront. You also have to include a customer service line that your customers can your you on.
Step 5: Set up Payment Information
In order to receive payment for the products you sell on Walmart, you will need to set up payment options. Currently, only Hyperwallet by PayPal is supported on Walmart seller center.
As you can see from the image above, you have to complete your business verification first before you set up a payment method.
Step 6: Set Up Shipping Method
Lastly, you need to set up a shipping method.
By default, the ‘Value shipping’ option is selected for you. This option is the regular option every Walmart seller needs to offer. You can also set up a ‘Standard Shipping’ option that is much faster.
In addition to these options, you can set up advanced shipping options where you can customize your shipping protocols based on several factors such as geography (i.e. set your shipping rates based on location within the United States), weight rates, transit times, and so on.
Click “Advanced setup” to see these customizable options.
Submitting your Application for Approval
After completing your Walmart seller application process, you will need to submit your application for approval.
The approval process typically takes a few days to a few weeks, depending on the complexity of your application and the volume of applications Walmart has to process at the time of your submission.
During the approval process, Walmart will verify the information you provided in your application, including your business information, tax information, and product information.
Walmart Verification Process
Walmart verifies your information to ensure that you are a legitimate business and that you meet their selling requirements. The following steps are frequently included in the verification process:
- Identity verification: Walmart may need further evidence to confirm your identity, such as a government-issued ID or bank statement.
- Business verification: Walmart will verify your business information, including your business name, address, and tax information.
- Product verification: Walmart will review the products you want to sell on their platform to ensure they meet their quality and safety standards.
Tips to Increase Your Chances of Getting Approved
Walmart’s account creation process is quite rigorous. They set a high standard for their sellers and anyone that falls short of those standards will not be allowed to sell on their platform.
That being said, here are some useful tips that you can apply to ensure you are in good standing with their verification protocols and boost your chances of getting approved:
1. Provide Accurate and Complete Information
We’ve stated it before, but it bears repeating. Make sure that all of the information in your application is correct, and up to date.
Walmart manually verifies sellers on their platforms (hence the rigorous, long verification process) so they can easily spot discrepancies in the information you provide.
2. Maintain a Professional Image
While creating your account, you will be asked to include the URL of an eCommerce store you currently run. Adding an e-commerce website or marketplace like your Amazon store can greatly improve the chances of getting your Walmart seller account approved fast.
Especially if your store has good seller metrics such as the number of items sold, and customer reviews. Walmart wants sellers that are already established so adding an eCommerce store with good metrics will boost your chances.
3. Be Responsive
During the verification process, Walmart might reach out to you to provide additional information to complete the process. Respond promptly to any requests for additional information to improve your approval rate.
4. Provide Quality Products
Walmart is very particular about the quality of products sold on their platform. Offer high-quality product listings that meet Walmart’s standards for safety and quality.
Your chances of being approved as a Walmart seller can greatly improve by following these recommendations and providing proper information.
You can begin selling on Walmart’s marketplace and access a vast customer base once you have been approved.
What to Do After Being Approved on Walmart
Congratulations on becoming an approved third-party seller on Walmart’s bustling online marketplace! Now that you’ve achieved this significant milestone, it’s essential to maintain proper conduct on the platform to maximize your success. Here are some critical points to keep in mind:
1. Maintain a High Seller Rating
Your seller rating is a reflection of your performance on Walmart Seller Central. This rating is influenced by factors like shipping speed, product quality, customer service, and the accuracy of product descriptions.
Keeping these aspects top-notch is crucial for a high seller rating, which can enhance your visibility and credibility on the platform.
2. Utilize Walmart Fulfillment Services
Walmart Fulfillment Services (WFS) is a program that stores your inventory, and handles packaging, shipping, and customer service on your behalf.
WFS ensures reliable fulfillment of your orders, reducing the chances of delayed or incorrect deliveries that can negatively impact your seller rating. It allows you to focus on growing your business while ensuring customers receive their orders promptly and correctly.
3. Competitively Price Your Products
Walmart is well-known for its “Everyday Low Price” promise. To thrive in this marketplace, you need to offer competitive pricing on your products. Offering the lowest price isn’t always possible or profitable, but strive to provide excellent value to the customer. Utilize Walmart’s pricing tools to stay competitive.
4. Provide Excellent Customer Service
As a third-party seller, it’s vital to provide top-notch customer service. Respond promptly and professionally to customer inquiries, resolve issues efficiently, and aim to exceed customer expectations. Excellent customer service not only enhances your seller rating but also boosts customer loyalty and encourages repeat purchases.
5. Optimize Your Listings
Ensure your product listings are accurate, detailed, and professionally presented. High-quality images, comprehensive product descriptions, and SEO-friendly keywords can significantly enhance your product visibility.
6. Comply with Seller Policies
To be a successful seller, it’s crucial to comply with all Walmart marketplace’s seller policies. These guidelines govern everything from how you list your products, to your product selection (i.e. whether it’s an IP claim product or not), to your level of customer service, to your return and refund procedures, and so on. They are designed to ensure a fair, safe, and trustworthy marketplace for both sellers and customers.