Walmart WFS Vs Amazon FBA: Which Is Better?

Amazon FBA vs Walmart WFS

Table of Contents

You’re juggling between Walmart’s WFS and Amazon’s FBA, aren’t you? It’s like comparing apples and oranges. Each has its own unique flavor, but which is tastier?

In this article, we’ll dissect these two platforms, examining their features, costs, shipping processes, customer service, and returns policies. Let’s find out which one’s the best fit for your business.

Buckle up, it’s going to be an informative ride!

Key Takeaways

  • Walmart WFS offers a pay-as-you-go fulfillment service with no long-term storage fees, while Amazon FBA has a more complex pricing structure with fees for various services.
  • Walmart WFS helps improve visibility on the Walmart Marketplace and offers the TwoDay Delivery tag for eligible products, while Amazon FBA provides access to Amazon’s vast distribution network.
  • Walmart WFS handles returns at no extra cost and has an extensive network of fulfillment centers, while Amazon FBA has a comprehensive returns policy with prepaid return labels.
  • Both Walmart WFS and Amazon FBA have dedicated customer service teams, with Walmart having a generous policy on customer returns and Amazon providing excellent customer service with immediate response.

Understanding Walmart WFS

In understanding the basic principles, it’s crucial to grasp how the system operates and what benefits it can provide to sellers. As a business owner, you’ll find that Walmart Fulfillment Services (WFS) can help streamline your operations on the Walmart Marketplace. They take care of storage, packaging, shipping, and customer service. You list your items, send them to a Walmart fulfillment center, and they handle the rest.

Walmart WFS operates on a pay-as-you-go basis. There are no long-term storage fees, and fulfillment fees are based on the size and weight of the item. It’s a simpler, more transparent fee structure that can make budgeting easier for your business.

Moreover, Walmart WFS has a few key benefits. It can improve your visibility on the Walmart Marketplace, and products fulfilled by Walmart are eligible for Walmart’s TwoDay Delivery tag, which can boost your sales. Plus, you’ll have the backing of Walmart’s customer service and return policies, giving your customers peace of mind.

In essence, Walmart fulfillment services can be a valuable asset for your business, helping you reach a broader audience while simplifying your operations.

Understanding Amazon FBA

Shifting gears, you’ll find that there are many unique features to consider when looking at another popular fulfillment service, Amazon FBA. This service is known for its comprehensive inventory management system. It’s designed to take the pressure off you, as Amazon handles storage, packaging, and shipping of your products.

You’ll be relieved to know that Amazon FBA also takes care of customer service and returns on your behalf. This means you can focus more on growing your business rather than the logistical concerns.

However, you must be aware of the associated shipping costs. While Amazon FBA can provide access to Amazon’s vast distribution network, this advantage comes at a price. The shipping costs can add up quickly, particularly for larger and heavier items.

It’s clear that Amazon FBA offers a robust fulfillment service that could potentially streamline your business operations. But don’t rush your decision. It’s crucial to weigh the benefits against the costs and determine if this service aligns with your business needs and goals.

Amazon FBA could be the perfect solution, or it might not be the right fit. The choice is yours to make.

The Cost Structure of Walmart WFS

Walmart WFS fees screenshot

The Walmart Fulfillment Service (WFS) offers a competitive alternative to Amazon FBA, with a cost structure that’s designed to suit a variety of needs.

Here’s a breakdown to give you a clearer picture:

  • Fulfillment and storage fees: Similar to Amazon FBA, Walmart also charges for the picking, packing, and shipping of items. However, unlike Amazon, Walmart does not have a separate monthly storage fee. This can make a significant difference in your overall costs.
  • Long-term storage fees: You’re not charged any long-term storage fees with Walmart, unlike Amazon FBA where items stored for over 365 days incur substantial fees.
  • Return handling fees: Walmart handles returns at no extra cost. In comparison, Amazon FBA charges for return processing.
  • Fulfillment centers: With Walmart, you have the advantage of leveraging their extensive network of fulfillment centers. This can result in faster shipping times and lower delivery costs.

Read also: How to Reduce Walmart WFS Fees

Pricing Structure of Amazon FBA

Amazon FBA fees structure

You’ll find that Amazon FBA has a complex, yet comprehensive pricing structure. It’s broken down into two main components: storage fees and fulfillment fees.

Storage fees depend on the time of year and the amount of space your inventory occupies. You’re charged more during the peak holiday season. Fulfillment fees, on the other hand, are based on the size and weight of your items. They cover the cost of picking, packing, and shipping your products.

On top of these, Amazon charges a referral fee for each item sold. It’s essentially a commission that varies by product category, typically ranging from 6% to 45%.

Now, keep in mind that these are just the base costs. Additional fees may apply for long-term storage, removal, and returns processing. It’s critical to understand all the pricing details and fulfillment options before diving into Amazon FBA.

For more details, here is an extensive breakdown of Amazon FBA fees:

  1. Fulfillment Fees:
    • Order Handling: Fee per order.
    • Pick & Pack: Fee for handling and packing each unit sold.
    • Weight Handling: Fee-based on the weight of the item.

    These fees vary based on the size and weight of the item. Amazon breaks items down into standard-size and oversize categories and charges fulfillment fees accordingly.

  2. Storage Fees:
    • Monthly Storage: Fee-based on the volume (in cubic feet) your inventory occupies in Amazon’s warehouses. Rates can be different for standard-size and oversize items and also change depending on the time of the year (higher in the October-December period).
    • Long-Term Storage: If items remain unsold in Amazon’s warehouses for over 365 days, they incur additional long-term storage fees.
  3. Removal Fees: If you want Amazon to return or dispose of your inventory stored in their fulfillment centers, they’ll charge you a removal fee. This is based on per item and weight.
  4. Returns Processing Fees: For orders where Amazon offers free return shipping, sellers are charged a returns processing fee if the return is due to an error in their (seller’s) operations.
  5. Stock Removals: If Amazon finds products in your inventory that are not up to their standards, they might remove them. There’s a fee associated with this, depending on whether the product is returned or disposed of.
  6. Labeling Fees: If you do not label your products correctly as per Amazon’s requirements, Amazon offers a service where they do it for you for a fee.
  7. Unplanned Service Fees: If your shipments to Amazon’s warehouses have missing or non-compliant components, you might incur unplanned service fees.
  8. Subscription Fee: If you’re on the Professional selling plan, you’ll be charged a monthly subscription fee regardless of whether you use FBA or not.
  9. Other Potential Costs:
    • Overage Fees: For sending more units than subscribed.
    • Rental Book Service Fee: For books rented through Amazon’s rental program.
    • Multichannel Fulfillment: If you’re using Amazon to fulfill orders from other channels, there are different fees based on standard or expedited shipping.

If you want to learn more about Amazon seller fees, check out our ultimate guide on Amazon FBA fees.

Pros and Cons of Using Walmart WFS

You’re likely curious about the advantages and drawbacks of this other popular fulfillment service, so we’ll break it down for you.

Pros of Using Walmart WFS

  1. Trustworthiness: Walmart is a globally recognized brand. Using WFS can lend credibility to your listings and potentially attract customers who trust the Walmart name.
  2. Two-Day Shipping: WFS offers a TwoDay program, which promises fast shipping, similar to Amazon Prime. This can be a strong selling point for customers.
  3. Integrated Returns: Walmart handles returns for WFS products, streamlining the process for sellers and ensuring a consistent experience for buyers.
  4. Increased Listing Visibility: Products fulfilled through WFS can get higher placement on Walmart’s marketplace, which can lead to more visibility and potentially more sales.
  5. All-Inclusive Pricing: Walmart WFS charges sellers based on an all-inclusive fee that covers both fulfillment and storage, which can simplify the cost structure for sellers.
  6. Access to Walmart’s Customer Base: Tapping into Walmart’s established customer base can be a boon for businesses, especially if they aren’t already selling on the platform.
  7. Customer Service: Walmart handles customer service inquiries related to shipping, returns, and other fulfillment-related matters, relieving the seller of this responsibility.

Cons of Using Walmart WFS

  1. Limited Infrastructure (Initially): Walmart’s fulfillment network is not as vast or developed as Amazon’s FBA, meaning there might be some logistical challenges or limitations in certain areas.
  2. Inventory Restrictions: There might be limitations on the type or amount of inventory you can send to WFS, especially if your products are slow-moving.
  3. Competitive Marketplace: Just like Amazon, Walmart’s online marketplace is highly competitive. Even with WFS, there’s no guarantee of capturing significant market share.
  4. Fees: While Walmart WFS’s all-inclusive pricing can be simpler, it might not always be cost-effective for every seller, especially those with higher-volume sales.
  5. Brand Limitations: Selling on Walmart might not align with the branding or premium image that some sellers wish to maintain. The Walmart marketplace is often seen as a discount platform, which might not be suitable for luxury or niche brands.
  6. Integration Challenges: For sellers used to other platforms, there might be a learning curve when integrating with Walmart’s systems, especially if they’re using specific e-commerce tools or software.
  7. Requirement to Use WFS Exclusively: Some categories might require sellers to use WFS exclusively if they want to list products on Walmart’s online marketplace.

Pros and Cons of Amazon FBA

Like Walmart WFS, Amazon FBA also has its pros and cons, which you should be aware of:

Pros of Using Amazon FBA

  1. Efficient Fulfillment: Amazon FBA, or Fulfillment by Amazon, is a popular choice amongst eCommerce sellers due to its extensive fulfillment network and streamlined process.
  2. Prime Eligibility: Products fulfilled by Amazon are eligible for Amazon Prime, which can significantly boost sales due to the massive number of Prime members looking for fast shipping.
  3. Customer Trust: Leveraging Amazon’s trusted brand can increase buyers’ confidence, leading to higher conversion rates.
  4. Customer Service & Returns: Amazon takes responsibility for handling customer service inquiries related to shipping and returns, reducing the administrative burden on sellers.
  5. Multi-Channel Fulfillment: You can also use FBA to fulfill orders from other sales channels, not just Amazon.
  6. Scale: As your business grows, you don’t need to worry about outgrowing your fulfillment capabilities. Amazon can handle increased volume.
  7. International Reach: Amazon’s global network of fulfillment centers allows sellers to easily reach international markets.

Cons of Using Amazon FBA

  1. Fees: Amazon FBA comes with various fees, including storage fees and fulfillment fees. Depending on the product’s price, size, and weight, these fees can eat into profit margins.
  2. Complexity of Fee Structure: Amazon’s fee structure can be intricate. It’s crucial to fully understand all potential costs to ensure profitability.
  3. Inventory Risks: If your products don’t sell quickly, you may incur long-term storage fees. Additionally, there’s a risk of inventory getting lost or damaged in Amazon’s warehouses.
  4. Less Control: You have less control over the branding of the packaging, and you can’t include personalized inserts or promotional materials in shipments.
  5. Co-mingling Risks: Unless you specify stickered inventory, Amazon might commingle your products with those from other sellers, which can be problematic if other sellers’ products are counterfeit or of lesser quality.
  6. Potential for Returns: While Amazon handles returns, the rate might be higher than other platforms because of Amazon’s generous return policy.
  7. Account Health & Suspension Risks: FBA sellers must maintain high-performance metrics. Failing to do so (even if it’s due to issues out of your control) can lead to account suspensions.
  8. Storage Limitations: Amazon has introduced storage limits based on inventory performance, meaning new sellers or those with slow-moving inventory might face restrictions on how much they can send in.

Comparison of Product Listing on Both Platforms

As an online seller, capturing your prospective customers’ attention is critical, and the way you present your products plays a huge role. The product listings for both platforms vary, with each having its own unique features and requirements.

On Amazon, the catalog size and product dimensions are key determinants in how your items get listed. Walmart Seller Support, on the other hand, provides a more hands-on guidance when it comes to listing products.

Here’s a quick rundown of things you need to consider:

  • Amazon focuses heavily on detailed product dimensions, making it easier for buyers to make informed decisions.
  • Walmart values high-quality images and comprehensive product descriptions.
  • Catalog size on Amazon can be vast, but it means more competition.
  • Walmart’s Seller Support offers personalized assistance during the listing process.

Navigating these platforms may seem daunting, but understanding their nuances can steer you in the right direction.

How Walmart WFS Handles Shipping

Shifting the focus to shipping, it’s important to note that some platforms handle this aspect differently, offering benefits like reduced shipping costs and simplified logistics. Walmart WFS, for instance, prides itself on meeting and exceeding customer expectations through their efficient shipping process.

As a seller on Walmart WFS, you’ll enjoy the luxury of not worrying about the logistics of shipping. The platform takes care of everything from packaging to delivery, ensuring your products reach customers in a timely manner. To sweeten the deal, Walmart WFS even offers two-day shipping tags to certain sellers, a feature that greatly enhances customer satisfaction and boosts your sales.

But it’s not just about speed. Walmart WFS also ensures the quality of their shipping service. Damages during transit are minimized, and in the rare case they occur, Walmart WFS’s return policy is designed to protect both you and your customers.

Contrasting this with Amazon FBA’s shipping process can provide a more comprehensive picture. So, let’s delve into the shipping process in Amazon FBA next.

The Shipping Process in Amazon FBA

As we mentioned, Amazon then takes care of storage, packaging, and shipping of products for FBA sellers. 

Here’s how the shipping part of this program works:

  • Product delivery to Amazon Fulfillment Centers: You send your products to Amazon’s fulfillment centers, and they take it from there.
  • Storage and inventory management: Amazon stores your products and manages your inventory. They pick, pack, and ship your products when an order is placed.
  • Shipping to customers: Amazon leverages its sophisticated logistics network to ensure two-day shipping for Prime members, boosting customer satisfaction.
  • Customer service and returns: Amazon handles customer service and returns, reducing your burden.

This process is designed to maximize customer satisfaction with fast, reliable delivery. With Amazon FBA, you’re leveraging Amazon’s extensive fulfillment capabilities, leaving you more time to focus on growing your business.

Evaluating the Return Policies of Both Platforms

There are times when sales do not go as expected and the customer would like to make a return. Both platforms have implemented policies for when this happens, but they differ in some ways in how they handle returns:

  • Amazon FBA has a comprehensive returns policy. It’s designed to make returns hassle-free for you. You get a prepaid return label and even get your refund before the item is received back.
  • Walmart WFS, on the other hand, requires you to go through their customer service for returns. It’s a bit more involved, but they strive to ensure a smooth process.
  • Customer reviews indicate a preference for Amazon’s return policy. Many find it quicker and more straightforward.
  • However, some users have reported excellent experiences with Walmart’s return service, praising its efficiency and helpful customer service.

Making the Final Decision: Choosing Between Walmart WFS and Amazon FBA

In making your final decision, it’s crucial to weigh the pros and cons of each platform, taking into account their return policies and overall shopping experience.

Choosing between Walmart WFS and Amazon FBA can seem daunting, but it’s really about what best fits your needs.

Walmart WFS offers a straightforward approach. It’s relatively new, but it’s backed by Walmart’s massive infrastructure. Their return policy is customer-friendly, which could lead to a better shopping experience. But, you should keep in mind that it’s only available in the United States.

On the other hand, Amazon FBA is a well-established platform with a global reach. They offer a robust return policy, but handling returns might be a bit more complicated.

So, which is better? It depends. If you’re looking for a platform with a wide reach and don’t mind dealing with complex returns, Amazon FBA could be your choice. However, if you prefer a simpler approach and your target market is the U.S., Walmart WFS might be the best fit.

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