Walmart Invites U.S. Manufacturers and Small Businesses to Pitch Products at Open Call 2023!

Walmart News!

πŸ“’ Attention all Amazon and Walmart sellers! Walmart is paving the way for budding entrepreneurs and established businesses alike, offering them a golden chance to showcase their products directly to Walmart and Sam’s Club customers. Read on to learn how you can seize this unique opportunity.

Open Call, What?

Walmart’s “Open Call” is an annual initiative aimed at discovering and collaborating with U.S. manufacturers and small businesses, offering them a unique opportunity to present their innovative, shelf-ready products directly to Walmart and Sam’s Club customers. Emphasizing products made, grown, or assembled in the U.S., this event reflects Walmart’s commitment to supporting U.S. manufacturing and local talent.

The Opportunity

Walmart has once again opened its doors πŸšͺ for its annual “Open Call” event, geared towards scouting new, innovative, and shelf-ready products that resonate with Walmart’s core value proposition. If you’ve got a product πŸ“¦ made, grown, or assembled in the U.S., this might be your ticket to scale your business exponentially.

Event Dynamics

This year, recognizing the evolving business landscape, Walmart is offering a hybrid event πŸ–₯οΈπŸ•Ί, allowing businesses to pitch their products either virtually or in-person.

Key Dates πŸ“…

  • July 18: Registration begins.
  • Aug. 18: Deadline for registration.
  • Sept. 21: Notification for selected suppliers.
  • Sept./Oct.: Commencement of webinars and developmental programs.
  • Oct. 24-25: Main event days

How to Get Started

Walmart is leveraging the power of RangeMe, the product discovery and sourcing platform, to streamline the Open Call process. With nearly 200,000 active product suppliers and manufacturers, RangeMe offers a seamless experience for participants. Set up your free account on RangeMe to create a compelling product portfolio and supplier profile. πŸ›’

Expand Your Reach with Walmart Marketplace

For those eager to cast their net wider, Walmart also offers its Marketplace platform. Sellers can tap into a vast audience on, benefit from Walmart’s integrated selling solutions, and even leverage Walmart’s Fulfillment Services to boost growth. πŸŒπŸš€

If you’re looking to join, remember that Walmart focuses on professional online sellers with a track record of marketplace success, catalog management, and possession of standard product identifiers like GTINs or UPCs.

Why This Matters

Walmart’s Open Call stems from its staunch commitment to U.S. Manufacturing πŸ‡ΊπŸ‡Έ. It’s not just about business; it’s about offering budding entrepreneurs and businesses the chance to realize their American dream. This initiative is a testament to Walmart’s belief in backing local talent and offering them a platform to shine.


Whether you’re an emerging startup or an established brand, opportunities like this don’t come often. Take the leap, make your pitch, and who knows? Your product might just be the next big thing on Walmart’s shelves. πŸŒŸπŸŽ‰



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