Best Amazon Seller Tools

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There is a total of six million third-party registered sellers on the Amazon marketplace. To succeed as an Amazon seller in this increasingly competitive industry, it’s important to stay on top of the latest trends and use the right tools to optimize your sales and marketing strategies.

Fortunately, there are many Amazon seller tools available in the market that can help you in almost every aspect of Amazon selling including managing your inventory, optimizing your product listings, tracking your finances, and so much more.

In this article, we’ll explore some of the best Amazon seller tools in 2023 that can help you streamline your business and maximize your sales.

Must-Have Amazon Seller Tools

As an Amazon seller, you need 9 types of tools to really succeed on Amazon. Product research tools, listing tools, inventory management tools, repricing tools, keyword research tools, Analytics tools, customer service tools, advertising tools/services, and Amazon fees calculators.

Now, some of these tools might come with most of these functionalities. However, some are dedicated specifically to helping you with certain aspects of your Amazon selling endeavor. Whichever you choose, ensure you have these 9 tools in your arsenal.

Let’s take a deeper dive into these tools and list some examples.

Amazon Product Research Tools

An Amazon product research tool is software that helps sellers identify profitable products to sell on Amazon. These tools are designed to provide data and insights into product performance, including sales history, keyword popularity, and competition analysis.

They help sellers make informed decisions about which products to source and sell, and can also provide recommendations for pricing and inventory management.

By using an Amazon product research tool, sellers can save time, reduce risks, and increase their chances of success on the platform by identifying the products that are most likely to sell well and generate profits.

The following are examples of product research Amazon seller tools.

Helium 10

Helium 10 is an all-in-one suite of tools designed for Amazon sellers to optimize their listings and improve their sales performance.

It offers a wide range of features, including keyword research, listing optimization, inventory management, competitor research, Amazon advertising optimization, and, of course, product research. Helium 10 also provides an analytics and reporting dashboard to help sellers make data-driven decisions.

Helium 10’s Black Box is a feature that helps sellers in their product research endeavours. However, some users have reported that it can be overwhelming to navigate and has a steeper learning curve compared to other seller tools.

Helium 10 starts at $39 and goes all the way to $249 a month. You should not that their lower-priced plans can be restrictive in some aspects. If you get the lowest plan of $39, you only get to use their Amazon product research tool for a total of 20 times a month.


Keepa is a tool that provides useful insights into the pricing and sales history of products on Amazon and other marketplaces.

The tool offers a range of useful features such as price tracking, sales rank tracking, and price drop alerts, which can help sellers make informed pricing and marketing decisions.

Keepa also includes charts and graphs that make it easy to visualize pricing and sales data over time, and the interface is intuitive and easy to navigate.

Jungle Scout

Jungle Scout Jungle Scout is a popular Amazon seller tool that provides comprehensive features to help Amazon sellers optimize their listings and boost their sales.

The platform also offers a range of tools including Amazon product research. The standout feature of Jungle Scout is the Chrome extension, which allows sellers to analyze product data and competition, and provides data-driven insights to make informed decisions.

One thing you should note with Jungle Scout is that it is a bit pricier compared to other tools.

Ecom Circles Extension

Amazon Seller Extension is a highly functional tool that provides a variety of useful features to help sellers in their product research and streamline their operations.

The tool is highly compatible with both Amazon and Walmart, and offers a variety of useful product data such as product ID, item ID, and UPC codes. The ability to view stats on category pages and access price history and stock data charts is also a valuable feature that allows sellers to gain insight into market trends and make more informed decisions about their products.

Additionally, its item restriction checker is a highly useful feature that helps sellers ensure they are complying with Amazon and Walmart’s rules and regulations.

Overall, this software is a highly useful and effective tool for Amazon and Walmart sellers looking to optimize their product research and management processes.

Ecom Circles starts at only $15, and there are no restrictions on the features you get with each plan.

Amazon Listing Tools

Amazon listing tools helps create and maintain a product catalog with regularly updated and detailed product descriptions to efficiently present your products to your customers. All of that will ultimately result in higher sales at the bottom line.

However, as many sellers on Amazon are facing the issue of manually having to add their product listings to the catalog only one at a time, some of the Amazon automated store can help you list more, quicker, and better.

Helium 10 and Jungle Scout have Amazon listing functionalities. In addition to these tools, here are some other Amazon listing tools you can consider:


SellerApp is a comprehensive Amazon seller tool that offers a suite of features to help sellers optimize their listings. The platform provides a range of tools, including product research, keyword research, listing optimization, and Amazon advertising optimization.

SellerApp’s AI-based keyword tool provides in-depth keyword research and analysis, allowing sellers to find high-potential keywords. The platform also provides a user-friendly interface and robust analytics and reporting capabilities.

While it may have a steeper learning curve compared to other tools, SellerApp is a great option you can consider for your keyword research.

SellerApp has a free plan that offers about 10 keyword searches a day. Their paid plan starts from $49 per month.

Ecom Circles Automated Dropshipping Software

Ecom Circles does the best-automated product listing management i.e., research great-selling items and work with suppliers to get inventory and get the items listed in your account.

The software you described is an Amazon listing and inventory management tool that allows sellers to list products in bulk on Amazon and manage their inventory across multiple channels.

The tool also includes features such as automatic price and stock updates, order tracking, repricing, and supplier ordering. With this tool, sellers can save time and effort by automating many of the tedious and time-consuming tasks associated with managing an Amazon store.

The automatic repricing feature is particularly useful for staying competitive and winning the Buy Box, while the automatic supplier ordering feature can help streamline the order fulfillment process.

Overall, automated dropshipping software is a great option for Amazon sellers who want to increase efficiency and productivity while growing their business on Amazon.

Amazon Inventory Management Tools

An Amazon inventory management tool is a software that helps sellers keep track of their inventory levels and stock across multiple sales channels. It automates many of the time-consuming tasks associated with inventory management, such as tracking stock levels, reordering products, and updating prices.

The purpose of inventory management is to lessen the likelihood of encountering two major profit killers – losing sales by going out of stock and accruing costly storage fees from overstocking.

68% of U.S. consumers expect their items to arrive within three days of order placement, and 47% are willing to spend more for faster shipping. Online Sellers want to make the best out of it by wanting to have a better and quick solution.

Helium 10, Jungle Scout, and Ecom Circles Automated Dropshipping Software all have inventory management capabilities. In addition to these tools, we also have So Stocked.

So Stocked

So Stocked is an Amazon inventory management tool that helps Amazon sellers manage their inventory across multiple channels. The software allows sellers to track their inventory levels in real-time and automate reordering and restocking.

Additionally, it provides advanced forecasting capabilities. The software’s forecasting can be quite accurate because the system can factor in things like seasonality, past stockouts, past sales, and future marketing plans.

While So Stocked is a powerful Amazon inventory management the tool may be too expensive for small or new businesses just starting out. It costs $79 per month after a 30-month free trial.

Amazon Repricing Tools

Amazon seller software can reprice the items according to the customizable pricing rules considering seller ratings, seller feedback, and shipping destinations.

Repricing tools will analyze all the possible factors that affect the product’s price and sales to develop a smart product repricing strategy. 60% of high-profit-making Amazon sellers are using at least one of the Amazon software for repricing, establishing the fact that we can’t forget to mention repricers in Amazon seller tools.

Here are some Amazon repricing tools you can consider:

Repricer Express

Repricer Express is an Amazon repricing tool that helps sellers automate their pricing strategies and win the Buy Box.

The tool allows users to set up rules and parameters for repricing, such as minimum and maximum prices, and can automatically adjust prices in real-time based on competitor pricing and sales volume.

Repricer Express supports up to 11 different Amazon marketplaces and it starts at £64 per month.


SellerSnap is an Amazon repricing tool that offers dynamic repricing strategies. The tool is designed to automatically adjust prices based on a range of factors, such as competitor pricing, sales volume, and inventory levels.

This tool uses AI and machine learning to optimize pricing strategies and automatically adjust prices in real time.

Amazon Keyword Research Tools

An Amazon keyword research tool is a software application designed to help Amazon sellers find the most relevant and profitable keywords for their product listings.

These tools use data and algorithms to identify the most popular and relevant search terms used by Amazon customers and provide sellers with insights and recommendations on how to optimize their listings for maximum visibility and sales.

Some of the tools mentioned earlier have keyword research capabilities. Comprehensive tools like Helium 10 and SellerApp all offer keyword research tools.

Keyword Tool

Keyword Tool is a free Amazon keyword research tool that is designed to help Amazon sellers find the most relevant and profitable keywords for their product listings.

The tool provides users with a comprehensive list of related keywords, including long-tail keywords and synonyms, that can be used to optimize product listings and improve search rankings.

AMZ Scout

AMZ Scout is an Amazon keyword research tool that provides a comprehensive set of features. The tool offers a range of keyword research options, including keyword analysis, competition analysis, and product tracking.

The software offers three keyword finder tools i.e., reverse ASIN lookup, Amazon research tools, and keyword trackers that you can spy on your competitors.

AMZ Scout also includes other helpful features, such as a product database, sales estimator, and a listing optimizer, which enables users to create highly optimized listings


MerchantWords is a tool that provides insights into popular Amazon search terms and helps sellers identify profitable keywords for their products.

The tool provides users with access to a massive database of search terms that Amazon shoppers are using to find products, as well as estimated search volume data.

Sonar by Perpetual

Sonar by perpetual allows sellers to enter a seed keyword and generate a list of relevant long-tail keywords that they can target in their listings.

Sonar also provides estimated search volumes, trend data, and competition levels for each keyword to help sellers make informed decisions about which keywords to target.

In addition, Sonar provides a reverse ASIN lookup feature, which allows sellers to see which keywords their competitors are targeting and which are driving the most traffic and sales.

Amazon Reports and Analytics Tools

Amazon reports and analytics seller tools can help Amazon sellers get insights into their business performance and optimize their operations. These tools provide sellers with valuable data and metrics such as sales trends, order metrics, customer demographics, profitability analysis, and more.

By analyzing this data, sellers can identify patterns, opportunities, and areas for improvement. They can also track their competitors’ activities and get recommendations on pricing, promotions, and advertising strategies.

Additionally, Amazon reports and analytics tools can help sellers stay compliant with Amazon policies and regulations by providing alerts and notifications.

Most Amazon seller tools usually have reports and analytics as one of their features. Ecom Circles Automated Dropshipping, for example, features an easy-to-read dashboard that shows you the health of your business with key metrics like sales, profits, expenses, buy box wins, top sellers, and other metrics. Helium 10 and Jungle Scout also provides reports nd analytics capabilities.

Manage By Stats

Manage By Stats is an Amazon seller tool that provides analytics and business management tools.

The software provides the users with a snapshot of all the key customer metrics, making it easy to quickly see how you’re doing in terms of customer growth, repeat buyers, and weekly acquisition of new customers to your brand.

Amazon Customer Service/Review Tools

Amazon customer service seller tools are designed to help Amazon sellers manage their customer support operations. The tool enables sellers to track and manage customer queries, complaints, returns, and refunds, all in one place.

The software automates the process of responding to customer queries, saving sellers time and enabling them to provide timely responses to their customers. The tool also allows sellers to monitor customer feedback and product reviews and enables them to respond to customers publicly, demonstrating their commitment to customer satisfaction.

Some of the best Amazon software for sellers can help sellers get more reviews and feedback for their eCommerce business. Some of these tools include:

Feedback Express

Feedback Express is an Amazon feedback and product review management tool designed to help sellers manage their feedback and reviews effectively. The tool automates the process of feedback and review requests, allowing sellers to send tailored messages to buyers to improve their satisfaction with their purchases.

The tool also provides real-time alerts for negative feedback or reviews, allowing sellers to address any issues quickly to maintain their seller reputation.

Feedback Five

Feedback Five is an Amazon feedback and product review management tool that can help sellers increase their Amazon product reviews and feedback ratings.

This tool is the only Amazon software that has the functionality to show you the feedback response metrics. It shows the impact that your Feedback Five requests made on your ratings with campaign-level details.

Amazon Advertising Tools

Amazon seller tools can help you drive traffic to your products in the marketplace via advertising. Amazon PPC ads, short for Amazon pay-per-click, help you be seen in categories critical to your brand.

Amazon advertising tools enable sellers to easily create and manage their ad campaigns, target the right audience, and allocate their advertising budget more effectively. With an Amazon advertising seller tool, sellers can also monitor their campaigns in real-time and adjust their strategy to improve their performance.

This type of software is particularly useful for sellers who want to improve their visibility and increase their sales on the Amazon marketplace.


Adtomic by Helium 10 is an Amazon PPC management tool that offers advanced features for Amazon sellers. It provides keyword optimization, automatic campaign management, and product targeting for Sponsored Products, Sponsored Brands, and Sponsored Display ads.

Adtomic offers powerful analytics and reporting tools that help sellers to analyze their ad performance and make data-driven decisions to optimize their campaigns. features three different campaign templates catering to your goals and your PPC experience level.

PPC Analyzer

SellerApp’s PPC Analyzer includes Amazon ads automation, negative keyword optimization, one-click keyword harvesting, and advanced analytics.

The software can automatically identify underperforming keywords, suggest new keywords to target, and adjust bids to maximize ROI.

It also provides real-time data and analytics for monitoring the performance of campaigns, ad groups, and individual keywords.

Amazon Fees Calculators

Next up in our list of Amazon seller tools is Amazon fee calculators, which help Amazon sellers estimate the costs considering all the variables including product cost, shipping charges, FBA fees, and other promotional costs.

  • Jungle Scout has been one of the most prominent FBA assistants. Apart from calculating the FBA costs and product pricing, you can also see the details regarding each expense, giving you a clearer idea about the strategy you need to generate the highest profit margin.
  • Seller App’s FBA Calculator lets you compare the FBA costs for different products and their actual price and shipping charges.
  • AMZ Scout gives estimated monthly sales, reviews, sales trends, niche and product scores, and more right on the product page.


In conclusion, there are many tools available to help Amazon sellers improve their operations and increase sales. From inventory management to keyword research and customer service, there is a tool for almost every aspect of selling on Amazon.

The tools mentioned above are some of the best Amazon seller tools for 2023, with unique features that cater to the needs of different types of Amazon sellers.

Ultimately, choosing the right tool depends on your specific business needs, budget, and goals. By using these tools, Amazon sellers can automate processes, make data-driven decisions, and gain a competitive advantage in the Amazon marketplace.



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