How To Get Ungated On Amazon so You Can Make More with Money

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Getting ungated on Amazon can open up new markets and reduce competition. By obtaining permission to sell in restricted categories, you can access highly demanded and profitable products.

To get ungated on Amazon, follow these steps:

  1. Sign up for a professional seller account: Upgrade your Amazon seller account to a professional account. This will give you access to more selling options and opportunities.
  2. Improve your sales performance: Amazon wants to ensure that sellers are experienced and reliable. To increase your chances of getting ungated, focus on improving your sales performance metrics, such as order defect rate, late shipment rate, and pre-fulfillment cancel rate.
  3. Find a reliable wholesaler: Look for a reputable wholesaler that can provide you with invoices for the products you want to sell. Amazon requires invoices as proof of authenticity and legitimacy.
  4. Provide accurate documentation: Gather all the necessary documentation required by Amazon for the specific category you want to get ungated in. This may include invoices, product images, product descriptions, and brand authorization letters.
  5. Follow category-specific protocols: Each category has its own unique requirements for ungating. Make sure to thoroughly research and understand the protocols for requesting approval in the category you are interested in.
  6. Be patient: The ungating process can take anywhere from a few days to a few weeks. Be prepared to wait for Amazon’s review and approval.
  7. Consider ungating services or consultants: If you find the process overwhelming or confusing, you can seek assistance from ungating services or consultants who specialize in helping sellers get ungated on Amazon.

By following these steps, you can successfully get ungated on Amazon and tap into FBA ungated categories, giving you a competitive advantage in the marketplace.

Key Takeaways

  • Sign up for a professional seller account and improve sales performance.
  • Each category has unique ungating requirements, so it’s important to follow the protocols and procedures specific to each category.
  • Finding a reliable wholesaler to meet customer expectations and providing accurate and complete documentation, including original invoices, is crucial.
  • Applying during regular US business hours can lead to faster processing of the ungating request.
  • And yes, this will work for either FBA or FBM

If you prefer a video, here are a few to check out:

Understanding Amazon’s Restricted Categories

Sellers often shy away from the ungating process, but it’s like unlocking the hidden treasure chest of Amazon’s marketplace, opening up new markets, and reducing pesky competition. Understanding Amazon’s restricted categories is crucial before diving into the ungating journey.

These categories require sellers to obtain approval before selling certain products. They include expensive, sensitive, rare, health-related items, and more. Some categories even require specific licenses or certificates. Additionally, certain categories involve dangerous products that need careful handling. Amazon also prohibits the sale of certain items for legal reasons.

To get ungated in these restricted categories, sellers must prove their trustworthiness and meet specific requirements. This may involve providing accurate and complete documentation, including invoices and other supporting materials.

Each category has its own set of guidelines and protocols that sellers must follow to request approval. It’s important to note that the time it takes to get ungated can vary depending on Amazon’s review process, ranging from a few days to a few weeks.

Despite the challenges, getting ungated opens up a world of highly popular and profitable products. It expands inventory options, increases profits, and allows sellers to tap into highly demanded items.

By taking the necessary steps and following the ungating procedures, sellers can unlock potential success on Amazon’s marketplace.

Meeting Amazon’s Seller Requirements

Ensure your inventory management is top-notch and maintain a high level of sales performance to meet Amazon’s strict seller requirements.

Amazon expects sellers to provide accurate and complete documentation, including original invoices, to prove the authenticity and legitimacy of their products. It is crucial to find a reliable wholesaler who can meet customer expectations and provide the necessary documentation.

Additionally, it is important to follow all protocols and procedures when requesting approval for ungating in specific categories.

To increase your chances of getting ungated, apply during regular US business hours for faster processing. This can help expedite the review process and get your approval sooner.

Remember, each category has unique ungating requirements, so it is essential to familiarize yourself with the guidelines specific to the category you are interested in.

Some popular ungated categories on Amazon include books, toys, and home and kitchen items. Getting ungated in these categories can open up new markets and reduce competition, increasing your sales potential. Keep in mind that the time it takes to get ungated can vary, ranging from a few days to a few weeks, depending on Amazon’s review process.

By meeting Amazon’s seller requirements and following the necessary steps for ungating, you can tap into new opportunities and expand your business on Amazon.

Preparing Your Documentation

Gather all your necessary paperwork and invoices in order to smoothly navigate the process of preparing your documentation. This step is crucial to getting ungated on Amazon, as accurate and complete documentation is required for approval.

Make sure to have all original invoices from your reliable wholesaler, as well as any other supporting documents that may be needed for your specific category.

In addition to invoices, you may also need to provide other documentation depending on the category you are trying to get ungated in. For example, in the Fine Jewelry category, you will need to show proof of an established jewelry business and may be required to pay an entry fee.

On the other hand, in the Collectible Books category, you will need to meet certain performance targets and provide unique qualities for your books, such as being signed or a first edition.

It’s important to follow the protocols and procedures outlined by Amazon when submitting your documentation. Double-check that all information is accurate and complete before sending it in. By being meticulous in your documentation preparation, you can increase your chances of getting ungated in your desired category.

Remember to keep copies of all your documentation for your records. This will not only help you during the ungating process but also serve as a reference in case any issues arise in the future.

Applying for Category Approval

Start by submitting your application for category approval to access restricted selling categories on the world’s largest online marketplace. Applying for category approval is an essential step in the process of getting ungated on Amazon.

Each category has its own specific requirements, so it’s important to carefully review and follow the guidelines provided by Amazon.

Make sure you have all the necessary documentation ready, including accurate and complete invoices from a reliable wholesaler.

When applying for category approval, it’s crucial to provide all the required information and follow the protocols and procedures set by Amazon.

This includes filling out the application form accurately and honestly, providing detailed product information, and including any additional documentation or certifications that may be required for specific categories.

To increase your chances of approval, it’s recommended to apply during regular US business hours for faster processing. Amazon’s review process can take anywhere from a few days to a few weeks, so patience is key. While waiting for approval, you can continue to improve your sales performance and ensure that you meet all the necessary criteria for ungating.

Remember, getting ungated in restricted categories can open up new markets and reduce competition, leading to increased sales and profits.

So, put in the effort to complete the application process accurately and thoroughly, and soon you’ll be on your way to accessing highly sought-after categories on Amazon.

Here’s another video which kinda shows how to do this

Providing Proof of Product Authenticity

Once you’ve submitted your application for category approval, it’s time to show Amazon that your products are the real deal. Providing proof of product authenticity is crucial in the ungating process. Amazon wants to ensure that the items being sold in restricted categories are genuine and meet their quality standards.

To prove the authenticity of your products, you will need to provide accurate and complete documentation. This includes original invoices from your supplier or manufacturer that clearly show the product details, such as the brand, model number, and quantity. Make sure the invoices are recent and not expired.

It’s important to note that Amazon may request additional information or documentation to verify the authenticity of your products. Be prepared to provide any necessary certificates, licenses, or other supporting documents.

Remember to follow the protocols and procedures outlined by Amazon for requesting approval. Pay close attention to the specific requirements for each category, as they may vary. Double-check that you have met all the necessary criteria before submitting your documents.

By providing proof of product authenticity, you are demonstrating your commitment to selling genuine and high-quality items. This will increase your chances of getting ungated on Amazon and gaining access to restricted categories.

Meeting Performance Metrics

Improve your selling game and skyrocket your success by mastering the art of meeting performance metrics on Amazon, where exceeding expectations is like hitting a home run in the World Series.

Achieving and maintaining high-performance metrics is crucial for getting ungated in various categories and unlocking new opportunities for your business.

Here are three key strategies to help you meet and exceed those metrics:

  1. Order Defect Rate (ODR): Aim to keep your ODR as low as possible. This metric measures the percentage of orders with defects such as negative feedback, A-to-Z claims, and chargebacks. Provide excellent customer service, accurate product descriptions, and prompt shipping to minimize defects and keep your ODR in check.
  2. Late Shipment Rate (LSR): Timely order fulfillment is crucial to maintaining a low LSR. Ship your products on time, use reliable shipping carriers, and provide tracking information to ensure that customers receive their orders promptly. Keeping your LSR low demonstrates your commitment to customer satisfaction.
  3. Pre-Fulfillment Cancel Rate (PFCR): Minimize cancellations before shipment to maintain a healthy PFCR. Ensure that you have sufficient inventory and accurate product listings to avoid cancellations. Regularly update stock levels to prevent overselling and communicate proactively with customers if any issues arise.

By focusing on these performance metrics and consistently delivering exceptional service, you’ll increase your chances of getting ungated in restricted categories on Amazon.

Meeting these metrics not only helps you unlock new selling opportunities but also builds trust and loyalty with your customers. So, step up your selling game and knock it out of the park!

Communicating with Amazon Seller Support

Once you have met the performance metrics required by Amazon, the next step in getting ungated is to communicate with Amazon Seller Support.

This is an important step as it allows you to address any concerns or questions they may have about your application.

When reaching out to Seller Support, it is crucial to be professional and provide clear and concise information. Clearly state your request for ungating in the specific category you are interested in and provide any supporting documentation or evidence that demonstrates your eligibility.

In your communication, emphasize your commitment to following Amazon’s policies and guidelines, as well as your understanding of the requirements for selling in the category. Highlight your track record of good performance and customer satisfaction to further strengthen your case.

It is important to be patient during this process, as it may take some time for Seller Support to review your request and provide a response. Follow up with any additional information or documentation they may request in a timely manner.

By effectively communicating with Amazon Seller Support, you can demonstrate your professionalism and dedication to meeting their requirements, increasing your chances of getting ungated and expanding your selling opportunities on Amazon.

Resolving Account Issues or Suspensions

To resolve any account issues or suspensions, it’s important to promptly address the concerns raised by Amazon Seller Support. Provide clear and detailed information to reinstate your selling privileges and continue growing your business on the platform.

When communicating with Seller Support, be concise and specific. Focus on the problem at hand and provide any necessary documentation or evidence to support your case. Respond to any inquiries or requests from Amazon in a timely manner, as delays can prolong the resolution process.

To effectively resolve account issues or suspensions, thoroughly review Amazon’s policies and guidelines to ensure compliance with their selling standards. Take proactive steps to rectify any violations or issues. This may include improving product listings, addressing customer complaints, or resolving order fulfillment problems.

If your account has been suspended, carefully review the suspension notice to identify the specific reason for the suspension. Take immediate action to rectify the issue and prevent any further policy violations. If necessary, seek guidance from a professional who specializes in Amazon account reinstatements to navigate the process effectively.

Remember, resolving account issues or suspensions requires active communication, attention to detail, and a proactive approach. By promptly addressing these issues and providing the necessary information, you can work towards reinstating your selling privileges and continue growing your business on Amazon.

Utilizing Ungating Services or Consultants

By enlisting the help of experienced consultants, you can tap into a wealth of knowledge and expertise, unlocking the potential to expand your business and access lucrative markets on the world’s largest online marketplace.

Utilizing ungating services or consultants can be a valuable resource when it comes to navigating the complex process of getting ungated on Amazon. These professionals have a deep understanding of Amazon’s policies and requirements for each category, and they can provide guidance and support throughout the ungating process.

Ungating services or consultants can help you gather and organize the necessary documentation, such as invoices and product information, to meet Amazon’s requirements.

They can also assist you in understanding and meeting the performance targets set by Amazon for ungating in specific categories. Additionally, these consultants have experience working with wholesalers and can help you find reliable suppliers that meet Amazon’s standards.

By working with ungating services or consultants, you can save time and effort, as they are familiar with the procedures and protocols for requesting approval from Amazon. They can also provide valuable insights and strategies to increase your chances of getting ungated successfully.

Overall, utilizing ungating services or consultants can be a wise investment for sellers looking to expand their product offerings and tap into new markets on Amazon. With their expertise and guidance, you can navigate the ungating process more efficiently and effectively, giving your business a competitive edge in the online marketplace.

Staying Informed and Adapting to Policy Changes

Staying informed and adapting to policy changes is crucial for sellers who want to stay ahead in the ever-evolving world of online marketplaces like Amazon. As an Amazon seller, it’s important to keep up-to-date with any changes or updates in Amazon’s ungating policies.

Amazon frequently updates its guidelines and requirements for ungating in different categories, so staying informed will help you navigate the ungating process more effectively.

One way to stay informed is by regularly checking Amazon’s Seller Central for any announcements or policy updates related to ungating. This will ensure that you are aware of any changes in the requirements or procedures for getting ungated in specific categories.

Additionally, joining relevant seller forums or communities can provide valuable insights and information about ungating. These communities often discuss any policy changes or updates and share tips and strategies for successfully getting ungated.

It’s also important to adapt your strategies and approach to ungating based on any policy changes. If Amazon introduces new requirements or guidelines, make sure you understand and comply with them to increase your chances of getting ungated.

By staying informed and adapting to policy changes, you can position yourself as a knowledgeable and compliant seller on Amazon. This will not only increase your chances of getting ungated but also help you maintain a successful and thriving business on the platform.


Congratulations! You’ve reached the end of this guide about how to get ungated on Amazon, and now you’re ready to take the leap and get to work!

By following the steps outlined in this article, you’ve gained a deeper understanding of Amazon’s restricted categories and how to meet their seller requirements to get ungated.

You’ve learned the importance of preparing accurate documentation and applying for category approval. Remember to provide proof of product authenticity and communicate effectively with Amazon Seller Support.

Stay informed and adaptable to policy changes, and consider utilizing ungating services or consultants if needed.

Now, it’s time to unlock new opportunities and tap into the highly demanded and profitable world of Amazon FBA ungated categories, or of course you could use these strategies for Amazon dropshipping or any type of FBM selling as well.

Happy selling!



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