Breaking News: Walmart Connect has just launched a new billing program for Sponsored Search campaigns, effective from October 2nd. If you’re using Walmart Ad Center to amplify your product listings, this is an update you can’t afford to miss.
About Sponsored Search New Billing Program
Account Spend Limit 💰
Starting from October 2nd, sellers will be assigned an Account Spend Limit, essentially a cap on the total amount you can spend on advertising before your ads are paused. This limit will be calculated based on your Marketplace performance and will be updated every two weeks. You can view your Account Spend Limit directly on the Walmart Ad Center homepage.
Additional Payment Methods 💳
Walmart is diversifying your options when it comes to settling your account. Sellers can now add credit and debit cards as alternative payment methods. Also, you get to select the order in which these payment methods will be used. Remember, if you opt for a card as your primary payment method, your Seller Balance will serve as your backup option.
Invoicing 🧾
Invoices will be auto-generated daily once you hit or exceed 20% of your Account Spend Limit. If your primary payment method is a card, it will be automatically charged when the invoice is generated.
Billing Manager 📊
Walmart Ad Center now features a dedicated portal called ‘Billing Manager’, where you can view all invoices, manage payment methods, and make immediate payments. Note that only account admins have access to this portal.
What You Need to Do 🛠️
- Make sure to pay any outstanding invoices by October 2nd to continue running your ads.
- Familiarize yourself with the new Account Spend Limit and additional payment methods to make the most out of your campaigns.
- Visit the Billing Manager to ensure you are up-to-date with your payments.
Closing Thoughts 🤔
This is a significant update for all Marketplace Sellers using Walmart Connect for their advertising needs. The introduction of an Account Spend Limit and additional payment methods allows for more control and flexibility. Make sure to adapt to these changes to make the most out of your advertising campaigns.
For more informative content like this, don’t forget to check out our blog section. We’re here to help you navigate the ever-changing landscape of Walmart and Amazon selling.
Stay tuned for more updates!
