How to Get Your Product Listed in Amazon’s ‘Frequently Bought Together’ Section

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Amidst the buzzing hive of Amazon’s digital marketplace, there lies a treasure trove, often overlooked but immensely powerful.

The Amazon ‘Frequently Bought Together’ section is not just a random assortment of product recommendations. It’s the crystallized essence of thousands of buying decisions, a gold mine of opportunities for sellers to skyrocket their sales.

Beyond merely suggesting complementary products, this feature paints a vivid landscape of consumer desires and product relationships.

In the following sections, we will unravel the mysteries behind it, offering you the keys to unlock its potential and redefine your Amazon success story.

Understanding Amazon’s ‘Frequently Bought Together’ Feature

Amazon's 'Frequently bought together'

Before we get into the ways to leverage Amazon’s ‘Frequently Bought Together’ feature, let’s dive into understanding it is. Basically, it’s an essential tool that can boost your product’s visibility and sales.

This feature, by Amazon, presents customers with a bundle of products that are often bought together. It’s not just an upselling technique; it’s an algorithm.

You’ve probably seen it while browsing – a section below the product details, suggesting items that other customers bought in conjunction with the main product.

Now, you might be thinking, ‘That’s great, but how do I get my product there?’ Well, it’s not as complicated as it seems. Note that you can’t directly influence this feature, but you can sway it by strategizing your sales and marketing efforts.

Here’s the deal: Amazon’s algorithm works on the principle of item compatibility and customer behavior. It considers factors such as the frequency of items bought together and the overall buying habits of customers.

So, if your product is often purchased with another, it’s more likely to appear in the ‘Frequently Bought Together’ section.

It’s a game of numbers and patterns, and with the right strategy, you can make it work in your favor.

The Importance of Amazon’s ‘Frequently Bought Together’ for Sellers

The ‘Frequently Bought Together’ section on Amazon isn’t just a handy tool for consumers, it’s a powerful marketing strategy for you.

To fully grasp its importance, you need to see it from the buyer’s perspective. When a customer is interested in your product, they’re naturally inclined to check out other items that previous customers bought along with it. It’s about fostering convenience and increasing purchase potential.

Here are a few ways the ‘Frequently Bought Together’ feature can work wonders for you:

  • It increases your product’s exposure.
  • It encourages multiple purchases, hence increasing your sales.
  • It provides valuable insights into what products are often bought together, which can be useful for future marketing strategies.
  • It enhances the shopping experience for customers, leading to potential repeat purchases.

Don’t underestimate this feature. It’s more than just a cross-selling tool, it’s a way to elevate your brand’s presence on Amazon. So, make sure you’re utilizing it to its full potential.

The Role of Amazon Algorithm in ‘Frequently Bought Together

Understanding how Amazon’s algorithm works is crucial in determining which products appear in the ‘Frequently Bought Together’ recommendations.

As a seller, you need to grasp how this algorithm functions if you want to boost your sales and exposure.

Amazon’s algorithm is a complex system that analyzes customer buying patterns, product categories, and price points. It’s all about connection and relevance.

If two products are often bought together and share similar characteristics, the algorithm is likely to pair them in the ‘Frequently Bought Together’ section. The more frequently this happens, the stronger the connection becomes in Amazon’s eyes.

You’re probably wondering how you can influence this. Well, you can’t directly control the algorithm as we mentioned, but you can strategize to increase the chances of your product being paired with others.

Encourage customers to buy your products together by offering discounts or creating bundles. The more often your products are bought together, the more likely they’ll be noticed by the algorithm.

Ways to Optimize Your Product for ‘Frequently Bought Together

If you’re looking to optimize your product for Amazon’s ‘Frequently Bought Together’ section, right, there are some things you can do.

You’ll need to consider several key strategies including running promotions or discounts, bundling your products, encouraging customers to leave product reviews, and ensuring your stock levels remain consistent.

In the following discussion, we’ll delve into these steps, giving you a comprehensive understanding of how to effectively make your product more visible and desirable to potential buyers.

Running Promotions or Discounts.

Running promotions or discounts can significantly increase your product’s visibility and chances of being listed in Amazon’s ‘frequently bought together’ section. It’s a strategy that you can’t afford to overlook.

Consider these points:

  • Lowering your prices, even temporarily, attracts customers looking for a great deal.
  • Promo campaigns encourage impulse buying which can lead to your product being bought with others, thus increasing its visibility.
  • A well-timed discount can stimulate sales, especially when paired with popular products.
  • Remember, the more your product sells, the better the chances of it being featured in the ‘frequently bought together’ section.

Bundling Products

Product bundling is another savvy move you can make, as it’s often more appealing to customers seeking added value. By grouping related items together, you’re not only assisting buyers in finding what they need, but you’re also increasing your sales potential.

Consider what relevant products complement each other and could be sold together. For example, if you’re selling cameras, think about bundling them with a tripod or additional lenses. Make sure the bundled items make sense together, i.e. are complementary items, as irrelevant combinations could confuse customers.

When creating a bundle, it’s essential to think about the value of the entire bundle, not just individual products. This means ensuring that all items in the bundle are of consistent quality and relevant to the main product. Think about what customers would genuinely find useful and group those items together.

Amazon also offers the option of creating virtual bundles. These are bundles where individual items are shipped separately but are marketed together as a single package deal.

Also, regularly updating bundle listings based on seasonality, customer feedback, or market trends can also drive more sales.

Encouraging Product Reviews

So, you’ve bundled your products and they’re live on Amazon. That’s a significant step forward, but there’s more to do.

Next, it’s time to focus on encouraging product reviews. An undeniable factor that influences your product’s presence in the ‘Frequently Bought Together’ section is the power of customer reviews. Both positive and negative reviews play a pivotal role in shaping the buying behavior of potential customers.

Positive reviews, especially, are a powerful tool in Amazon’s ‘frequently bought together’ algorithm.

  • Request reviews from your customers for individual products they buy. It’s not pushy, it’s smart business.
  • Always respond to reviews, both positive and negative. It shows you value customer feedback.
  • Consider offering an incentive for reviews. Just ensure it’s within Amazon’s guidelines.
  • Regularly monitor your product reviews. This helps identify any issues swiftly.
  • Customer Experience. Always prioritize the customer experience over everything else. When customers have a positive buying experience, they’re more likely to leave a glowing review.

Maintain a High Seller Rating

Maintaining a high seller rating in your Seller Central is crucial. The overall seller rating is an aggregate of all feedback received on every single item you’ve sold.

A higher rating can significantly boost your chances of being featured in the ‘Frequently Bought Together’ section.

Regularly monitor your performance metrics in Seller Central to ensure that you are consistently meeting or exceeding Amazon’s standards.

Keeping Stock Levels Consistent

It’s crucial to keep stock levels consistently high to avoid disappointing potential customers. When you’re out of stock, you’re not only missing out on sales, but you’re also frustrating people who’ve taken the time to consider your product.

It’s a tough balancing act, but it’s worth it. You need to keep a close eye on your inventory and be ready to reorder products when stock levels start to dip. Remember, Amazon values customer satisfaction highly, and so should you.

If you let your stock run out, your product’s visibility in the ‘frequently bought together’ section could take a hit.

Now, let’s turn our attention to strategies to increase your product’s visibility in the ‘frequently bought together’ section.

Strategies to Increase Your Product’s Visibility in ‘Frequently Bought Together

You’ll want to increase your product’s visibility in Amazon’s ‘Frequently Bought Together’ section, which can significantly boost your sales. This coveted spot can be a game-changer, but it isn’t easy to achieve. It requires strategic planning and smart moves.

Here are some strategies to consider:

  • Upselling and Cross-selling: Encourage customers to buy your product along with an additional item. This could be a related accessory or an item that pairs well with yours.
  • Price Competitively: If your prices are too high, you may not end up in the ‘Frequently Bought Together’ section. Make sure your prices are competitive, but still profitable.
  • Quality Product Photos: A picture’s worth a thousand words, and in e-commerce, it’s also worth sales. Use high-quality, professional product images to showcase your product.
  • Optimized Listing: Use relevant keywords in your product title, product description, key features, and backend search terms. This will improve your searchability and visibility.

Potential Challenges and Solutions for ‘Frequently Bought Together’ Listing

Despite your best efforts, there might be hurdles in securing a spot in the ‘Frequently Bought Together’ area, but don’t worry, we’ve got some solutions for these challenges.

Your biggest challenge could be the stiff competition. Your product might be similar to others and customers could be buying them together more often. Don’t fret! Try to differentiate your product, either by bundling it with another unique item or offering a discount.

Another hurdle might be your product’s visibility. If it’s not seen, it can’t be bought together with anything. Start by improving your product listing. Use high-quality images, compelling descriptions, and relevant keywords.

Sometimes, the algorithm might just not be in your favor. Amazon’s algorithm is complex and ever-changing. But don’t let it deter you. Keep track of its changes and adapt your strategies accordingly.

And remember, patience is key. It might take some time for your strategies to work and for your product to appear in the ‘Frequently Bought Together’ section. Keep improving your strategies and don’t lose hope. With perseverance, you will overcome these challenges.


Leveraging Amazon’s ‘Frequently Bought Together’ feature is a fantastic way to boost your product’s profile. Proper planning and performance can propel your product to this prestigious platform.

Potential pitfalls may pop up, but don’t panic. Patience, persistence, and practice will prove profitable in promoting your product’s placement.

So, plunge in, push past the challenges and partake in the rewards of this prominent feature.



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