8 Top Amazon Product Research Tools

ecommerce seller with laptop

Are you struggling to find profitable products to sell on Amazon? Look no further! The top Amazon product research tools for 2023 are here to help you make informed decisions and boost your sales.

We’ve curated a list of powerful tools that provide valuable insights and data to help you identify potentially profitable products and master Amazon’s A9 search algorithm. No matter the type of seller you are – new or experienced –  these tools will give you a competitive edge and help you achieve success on the world’s largest online marketplace.

So, don’t waste any more time and start using the top Amazon product research tools for 2023 today!

Ecom Circles Extension: A Game-Changer in Amazon Product Research

Amazon Details page with Ecom Circles Extension

Navigating the ever-evolving landscape of Amazon selling requires cutting-edge tools, and the Ecom Circles Extension stands out as a must-have for 2023.

Here’s why this tool is making waves and should definitely be on your radar:

Multi-Platform Compatibility
One of the most striking features of the Ecom Circles Extension is its compatibility not just with Amazon but also Walmart. This dual compatibility is a rarity in the market and sets the tool apart.

Sellers can seamlessly transition between the two e-commerce giants, leveraging the strengths of both platforms.

Detailed Product Insights:
With the Ecom Circles Extension, sellers gain unparalleled insights into products. It reveals the UPC, Item ID/ASIN, and Attribute Data for Variations, granting sellers a granular view of product details. Moreover, the ability to view stats on category pages provides users with a competitive edge.

For instance, identifying a product with limited sellers (especially when Amazon isn’t one of them) hints at a golden opportunity with reduced competition.

Deep Dive into Price History:
Price dynamics are a crucial factor for Amazon automated store sellers. With access to Keepa charts, sellers can track price changes over time. Such deep dives into price histories empower sellers with the information to strategize their pricing and offers.

Innovative Features for the Modern Seller:
Ecom Circles Extension is not just about basic details; it offers features that resonate with the challenges of today’s Amazon sellers. The Item Restriction Checker is a boon, helping sellers identify items with IP claims, avoiding potential legal entanglements.

Moreover, with the integrated FBA calculator, sellers can conveniently determine their ROI and profit margins, streamlining their financial strategies.

Affordable Excellence:
All these features might sound like they come with a hefty price tag. However, the Ecom Circles Extension breaks this stereotype. At just $27 per month, it’s an affordable solution that doesn’t compromise on features, making it an attractive choice for both budding and experienced sellers.

Helium 10

Helium 10

You’ll find that Helium 10, one of the top Amazon seller tools in 2023, is quite handy as it helps you find high-ranking keywords, identify trends, spy on competitors, and optimize your product listings.

It’s vital to your e-commerce sales as it provides the necessary insights to succeed in the competitive online marketplace. With this tool, you’re not just guessing product dimensions or blindly setting prices, but making data-driven decisions that attract online customers.

Helium 10 analyzes your product listings, streamlining them to match what buyers are seeking. This leads to improved visibility, higher rankings, and ultimately, increased sales.



This tool offers immediate insights and intelligent shortcuts that elevate your approach. With it, you don’t just operate as an ordinary Amazon seller. Instead, you take the reins as a strategic e-commerce business owner who harnesses the capabilities of SellerApp’s product research tools.

When it comes to product discovery, SellerApp lets you delve into Amazon’s vast product catalog. This exploration often leads to discovering hidden gems that have the potential to significantly boost your sales. But it doesn’t stop there. Competing in the e-commerce realm requires a deep understanding of your adversaries.

SellerApp’s competitive analysis feature gives you the upper hand by enabling you to keep an eye on your competitors. By understanding their strategies, you can then devise ways to outshine them.



AMZScout is a tool that provides product potential scores, monthly sales, competitor analysis, and more.

As one of the top Amazon product research tools, AMZScout gives you an edge in online sales. It’s like having a crystal ball, predicting product potential based on reliable data.

Your product research becomes a breeze as the tool offers detailed insight into monthly sales and competitors. You’re not just guessing anymore; you’re making informed decisions, backed by data.

With this tool, you’ll know what products are hot, which ones are not, and where your opportunities lie. It’s these features of AMZScout that make it a powerful ally in the competitive world of Amazon selling.



ZonGuru’s an exceptional resource for big data solutions that’ll assist you in finding quality suppliers, uncovering market opportunities, and researching best-selling items. As one of the top Amazon product research tools, it’s designed to meet your product requirements as an online merchant.

ZonGuru’s powerful features help with market research. It lets you delve into the Amazon marketplace, giving you insights into product trends and competitive analysis. You’ll find it easy to identify lucrative niches, monitor competitor activity, and establish your brand’s presence.

Jungle Scout

Jungle Scout

Jungle Scout stands out prominently in the bustling world of e-commerce tools. Its vast array of features positions it as an asset for any Amazon seller, streamlining and enhancing the sales journey.

One of the standout offerings is its extensive product database. This is where sellers can dive deep to pinpoint profitable products, using filters such as size and weight. Then there’s the innovative tracking feature, allowing you to keep tabs on rival products, gleaning valuable insights.

But Jungle Scout doesn’t stop there. It delves into the critical side of sales analytics, letting sellers monitor their sales, profit margins, and overall expenses for a more strategic approach. And when it’s time to source products, their supplier database becomes invaluable. Here, sellers can discover and assess dependable suppliers with ease.


CamelCamelCamel price history graph

CamelCamelCamel” is your go-to platform for seizing unbeatable deals. Its core strength lies in its meticulous price tracking for items you’ve been eyeing, ensuring you jump in at the perfect buying moment. Recognized as a frontrunner among Amazon product research tools, it’s crafted to bolster your e-commerce savviness.

Furthermore, its price history charts paint a clear picture of how product prices have evolved, providing a valuable perspective for your purchasing decisions. And if you’ve got an Amazon wishlist, you can effortlessly integrate it into CamelCamelCamel, streamlining the process of keeping tabs on multiple products.

Read Also: How To Use CamelCamelCamel 



Keepa is revolutionizing the way we track prices. It offers comprehensive price history graphs and timely alerts for price drops and availability. As one of the premier Amazon product research tools, Keepa is your go-to resource for staying on top of the marketplace.

It’s not just a price tracking tool, it’s also a powerful ally for marketplace sellers. Keepa helps you monitor prices and trends, so you can make well-informed decisions. You can easily track product prices, set custom price drop alerts, and even view customer reviews.

With Keepa, you’re not just keeping up with the competition, you’re getting ahead. Whether you’re a seasoned seller or just starting out, Keepa gives you the tools to succeed.

Check out our dropshipping software now!



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